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 SOC 225 --MEDIA AND SOCIETY

 

Updated  Aug 15, 2008 - Course requirements may change. Students are responsible to make sure
they are reading the most updated syllabus.

INSTRUCTOR: DR. ROBERT MANIS

OFFICE: 122e SUMMERLIN 
PHONE: 651-4849 
OFFICE HOURS:   Sept :  M Th 9-11:00 Virtual Office Hrs (email only)

This course uses WEBCT: http://webcampus.csn.edu/webct/public/home.pl


TEXTS:  

CAMPBELL, MEDIA & CULTURE [MC] 6th ed.

and either:

Klinenberg FIGHTING FOR AIR [FF]

OR

ROWSE, DRIVE-BY JOURNALISM [DJ]

(You may  purchase either book)

  Various Web Reserve Articles



CLASS SCHEDULE: 
(Warning:  Syllabus may be modified at instructors discretion. It is your responsibility to stay up to date..) 

Please let me know if links are outdated.

Week beginning Sunday:

WK 1 AUG 25.  Introduction -- Social Control: Mass Media and Public Opinion -- 
READINGS: MC ch 1,  FF Introduction or DJ Ch 1  INTERNET: Visit http://www.mediaculture.com/ and look around. Web Reserve packet#1 

WK 2  AUG 31 Public Opinion  (Labor Day Sept 1)
READINGS: FF ch 1-2 or DJ ch 2
INTERNET: WebReserve Packet#2,   .Gallup Polls http://www.gallup.com/ on how does polling work? Also view at least 2 polls . 
 

--PART ONE -- JOURNALISM IN THE TV AGE 
 

WK 3 SEPT 7   TV Culture: The lost promise 
READINGS: MC ch 5,  FF ch 3 or DJ  ch 3.    INTERNET: http://www.cbs.com/ , 
What message does this site emphasize? Web Reserve Packet#3 

 

Wk 4 SEPT 14.  Newspapers & the Rise of Journalism 
READINGS: MC ch 8,   FF ch 4 or DJ ch 4. 
INTERNET: http://www.globalspin.org/world_news_sources.html
http://www.newpapers.com/    Look up newspapers from around the world and compare them with american papers. 

Wk 5  SEPT 21. Journalistic Culture 
READINGS: MC 14, FF ch 5 or DJ ch 5, 
INTERNET:  Web Reserve Packet #4 ;.  http://ojr.usc.edu/index.cfm
 

Wk 6    SEPT 28  Effects of  Media
READINGS:: FF ch 6 or DJ ch 6 ,MC ch 15. INTERNET: http://www.netreach.net/~kaufman/index.html
Web Reserve Packet #5. 
EMAIL ASSIGN. #1

Wk 7 OCT 5  Freedom of the Press and public responsibility. 
READINGS: MC ch 16, FF ch 7 or DJ ch 7,
,INTERNET:  http://www.cpj.org/enemies/enemies_01.html http://www.aim.org/ , and http://www.fair.org/
also Web Reserve #6 ,  WebReserve #7

 

-------------------------------------------------------------------------------- 

--PART TWO -- THE BUSINESS OF MEDIA 

Wk 8 OCT 12  Advertising 
READINGS: MC ch 11, FF or DJ Ch 8.
 INTERNET: http://tinyurl.com/dv6c3, http://www.bbdo.com/  (links corrected)

Wk 9 OCT  19 Public Relations 
READINGS: MC ch 12, WN p. 132-144, FF  or DJ ch 9. 
INTERNET:     http://www.ratical.org/ratville/PRnation.html   http://www.ketchum.com/
 

Wk 10  OCT 26  Global Media Economics 
READINGS: MC ch 13,  FF or  DJ ch 10. 
INTERNET:  Global Media Behemoths , Who owns the Media , http://www.projectcensored.org/ New Global Media
WebReserve #8  EMAIL ASSIGN. #2 

 Wk 11  NOV 2 Popular music and Radio 
 READINGS: MC ch 3,4,   FF Conclusion  or DJ ch 11
INTERNET: You search!!!    

Wk12 NOV 9  Movies   & Cable
READINGS: MC ch 6,7 , FF - Afterword or DJ ch 12. 
INTERNET: You search!!! 

Wk 13 NOV 16   Books and Magazines  READINGS: MC ch 9, 10  
INTERNET: You search!!!    .

wk 14.  NOV 23  The INTERNET and the future of Communications: 
READINGS: MC ch 2,  199-210. INTERNET: http://www.wired.com/ THANKSGIVING WEEKEND

**MAKEUP WEEK  - DEC 1-4 ** EXTRA CREDIT DUE - DEC 1 @ 11:59PM.

wk 15  DEC 7-8.   FINALS (NOTE: THESE TWO DAYS ONLY!)



WEEKLY ASSIGNMENTS: 

Each week by TUES. Night, you should: 
 

[1] read the assigned READINGS  in the various books for that week 

[2] visit the Media & Culture Web Page http://www.mediaculture.com/   and explore the links & material associated with  that week's topic. 

[3]  Watch the course videos, visit the bulletin boards, read the  discussions and add your comments. Email  assignments will be posted there at least seven (7) days before they are due. All important announcements will be placed on the bulletin board. The student is responsible for keeping up with any possible  changes that are announced.  To get a passing participation grade you must post at least twice weekly, more if you want a higher grade.

[4] Visit the assigned Internet web sites, explore them & see what they're about. Also visit  Washington Post Media Notes 
and ABC-TV's "The Note" weekly. Also check out the link called "Resources" in the Soc 225 WEBCT Homepage periodically. 

[5] Check in at least twice weekly at Slate's daily news review: 
http://slate.msn.com/code/TodaysPapers/TodaysPapers.asp
 

TESTING:

All tests will be done on-line. They may be done in the lab or at home. Quizzes must be completed weekly by Wednesday Night at 11pm. They will become available each week on Sunday morning. 

All tests and quizzes will be open book and open note, BUT don't be fooled - that doesn't mean they will be easy. The first quiz may be done at any time before SEPT 10, 2008 , and may be taken 2 times. All other tests will be taken once weekly. (Second quiz may also be taken until SEPT 10th.)

Any tests missed may be made up ONLY during the week of Dec 1-4).

Tests will be accessed via our webCT website: http://webcampus.ccsn.nevada.edu/Your login name will be the last 8 digits of your C#, and your password will be the mmyy of your birthdate.  There is a comprehensive final.

 

PAPERS (Email assignments):

 

Assignments will be submitted by WebCT email only.  Do NOT submit them as attachments, instead cut and paste them into the email window.  Papers not submitted by the due date/time will be marked off 50% for the first 24 hours late,  75%  or more later.  Be thorough answering the questions, using the texts, web reserves, assigned links and other internet resources. Follow the assigned format as closely as possible.

 GRADING: (Aproximate percentages )
 

 

WHAT 

WHEN 

HOW MUCH

2 Emailed Papers

Assigned Date @ 11:59PM 

  30

 13 Quizzes

Weekly by Weds Nite

  130

Participation

Consistently 

  40

FINAL EXAM

DEC 7-8

 40

TOTAL         

100%

240 pts